Q. How do you optimize your websites for search engines such as Google, Yahoo or Live?
A. This is a very advanced science called SEO (search engine optimization). This science changes daily; the one day you think you have it covered and the next day everything has changed.One thing that is very important is not to try and cheat the search engines. Also don't do flash as the search engines can't read flash (flash are those nice moving pictures that some people have on their websites; nice to look at but it is unlikely to bring you new business)! Then the physical structure of your website should be correct and you should have enough relative information on your website. Or just pay us R69+VAT per month and you are sorted out; you can keep your old expensive website and get a Kwikwap website as well! You can never get too much exposure on the internet.
Will my business be found by search engines when I get a Website with Kwikwap?
Absolutely yes, we guarantee results or your money back!
Why do I need a website, more particularly a Google optimized website?
Do you ever use Google to find products and services or contact details of businesses?
If you answered yes, then you obviously understand that it is important to have a good presence on the internet.
If you have not heard of Google then you have probably been on the moon for the last couple of years!
Google is now the world's biggest brand, second year in a row! If your website is not found when searching on Google you are missing out on a lot of new business.
You might even be losing clients to your competitors and not even know it.
Having a good, search engine optimized, website is like having your company brochure available to 2 billion internet users all around the world.
OK, so you won't sell a bicycle to someone in China, but nevertheless you need to be on the internet as there are millions of internet searches done everyday right here in South Africa.
Search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.
This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines.
Search engines look for sites that employ these techniques in order to remove them from their indices.
Top 10 Positive Factors of SEO
1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Age of Site
5. Link Popularity within the Site's internal link structure
6. Topical Relevance of Inbound Links
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Topical Relationship of Linking Page
Top 5 Negative Factors
1. Server is Often Inaccessible to search engine robots
2. Content Very Similar or Duplicate of Existing Content in the Index
3. External Links to Low Quality/Spamming sites
4. Duplicate Title/Meta Tags on Many pages
5. Overuse of Targeted Keywords (Stuffing / Spamming)
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